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SEO Link Building, the Adept Way
As discussed here before on the Adept blog, there are 2 main pieces of SEO – On-Site and Off-Site. On-Site SEO basically refers to all of the keyword targeting that happens within the content, title...
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SEO Title Tags 101
Today, let’s talk about SEO title tags. Many casual Internet users know what a website title tag is but for those who don’t, here is a quick 101 class. Title Tags play a big role in on-site...
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Google Rolls Out New “Webspam Algorithm Update”
As any Internet search marketing professional is aware of, Google continues to make changes to their proprietary search results algorithm. This algorithm ultimately decides what results are presented...
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What is a #1 Google Rank Actually Worth?!
It is an important question within the SEO world…”What is a #1 Google rank worth, compared to the #2 spot or #3 spot?”. The purpose of this question is to really understand what the business value is...
View ArticleGoogle’s Launches New Knowledge Graph
Google makes so many changes to its search engine results pages (SERPs) and to its internal algorithm that it can be overwhelming! They are always trying out new ideas and concepts in order to improve...
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Google’s Latest Algorithm Changes for June-July 2012
Hey everybody! After a short hiatus, I’m back to talk about the latest algorithm updates from Google. Last Friday, August 13th, Google released their algorithm changes report. Here at Adept, we find it...
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iOS6′s New Apple Maps – What’s The Big Fuss and How Does It Impact Local SEO?
Apple recently rolled out its new mobile operating system, iOS6, on new Apple mobile device products…iPhone5, iPad, and iPod Touch. This new operating system boasts 200+ new updates with a key change...
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Google+ Local Profile Creation and Management Best Practices
PHASE 1: SETUP Step 1: Create Google Account (includes all Google products like Gmail, Drive, Calendar, etc) Determine the specific Google account (Gmail) to use with Google+ Local profile If one is...
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Underestimated Value of Long Tail Keyword Traffic [Infographic]
Here’s another solid infographic describing the less-known value of “long tail” keyword traffic. We’ve posted about this previously with a quick graph showing search trends but this graphic goes a bit...
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Hey Columbus, Better Your SEO By Asking Better Questions
Columbus (Ohio) is the place that we call home, and we absolutely love it around here. It’s a pretty dang inspiring place to live and work; a city that is wired, savvy, unique, and industrious. Our...
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The SEO Potential of Content Marketing
Find out more about our Content Marketing Services. Download our FREE content marketing e-book. The person with the biggest bullhorn no longer gets to own the conversation. Today, the most interesting...
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What Every Business Owner & Marketer Should Know About Search Marketing
Recently, I was asked by the Columbus Chamber of Commerce to conduct a webinar on the basics of search marketing. It is always exciting to be able to talk to business owners about the strategy of...
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Open Positions Entry-Level SEO Specialist Support SEO Manager in the implementation of SEO strategies/tactics for clients Work with Content Marketing team to manage client content distribution Manage...
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Why Blogging Matters (And 7 Ways To Do It More Effectively)
The question in the search landscape is no longer should I blog, but how can I blog more effectively? According to Search Engine Watch, blogging isn’t going away anytime soon. Winning in today’s...
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Goodbye Google Keywords. We’ll Be Just Fine Without You.
The following post is written by Adept co-founder, Justin Spring. Justin relentlessly follows the industry and implements structures that ensure Adept stays ahead of the evolving SEO landscape. So,...
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4 Strategies To Hummingbird-Proof Your Website
Google’s Hummingbird update is currently affecting 90% (yes, you read that correctly) of all searches, and is considered the most comprehensive change to the search giant’s algorithm in the last 10...
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The Top 5 Digital Marketing Trends For Businesses in 2014
Trends. Doesn’t that word convey a sense of skepticism and place you on the defensive? You don’t have time for trends and fads. You’ve got a business to lead, people to manage, and bottom lines to...
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10 eCommerce Best Practices for Holiday Planning
Every year, holiday seems to somehow happen suddenly. eCommerce retailers, both small and large, often wait until the very last minute to plan their holiday marketing strategies. Why? Because they are...
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6 Quick SEO Tips For WordPress Sites
WordPress is one of the most popular content management systems in the world – and for good reason. In fact, it’s the system we rely on to support our own website, so we decided to share some of the...
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4 Essential Components To Dominate Local SEO
What if I told you that the world wide web is most engaging when it’s extremely local? With research indicating that 97% of consumers searching for local businesses on-line, optimizing for these...
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